In a bold move that’s set to shake up the mid-weight motorcycle market in India, Moto Morini has slashed prices on its Seiemmezzo 650 range by a staggering ₹91,000. This price cut applies to both the Retro Street and Scrambler variants, bringing their ex-showroom prices down to ₹4.29 lakh each. For enthusiasts seeking Italian craftsmanship without breaking the bank, this announcement couldn’t have come at a better time — especially with the festive season around the corner.
Let’s dive into what makes this price drop so significant, and why the Seiemmezzo 650 might now be one of the most compelling buys in its class.
🏍️ The Seiemmezzo 650 Lineup: Retro Street vs Scrambler
Moto Morini’s Seiemmezzo 650 range includes two distinct personalities:
- Retro Street: A neo-retro styled roadster with alloy wheels, minimalist bodywork, and a clean, urban aesthetic.
- Scrambler: A rugged variant with wire-spoke wheels, ribbed seat, beak-style front fender, and off-road-inspired touches.
Mechanically, both bikes are identical. They’re powered by a 649cc liquid-cooled parallel-twin engine that produces 55.7 hp and 54 Nm of torque. The engine is mated to a 6-speed gearbox and tuned for smooth, usable power delivery — ideal for both city commutes and weekend rides.
💸 Price Drop Breakdown: From Premium to Accessible
Earlier in 2025, the Retro Street was priced at ₹6.99 lakh and the Scrambler at ₹7.10 lakh. In February, Moto Morini slashed prices by nearly ₹2 lakh, bringing them down to ₹4.99 lakh and ₹5.20 lakh respectively. Now, with the latest ₹91,000 reduction, both models are identically priced at ₹4.29 lakh1.
This aggressive pricing strategy positions the Seiemmezzo 650 closer to homegrown rivals like:
| Model | Starting Price (Ex-showroom) |
|---|---|
| Royal Enfield Interceptor 650 | ₹3.10 lakh |
| Bear 650 | ₹3.46 lakh |
| Moto Morini Seiemmezzo 650 | ₹4.29 lakh |
While still slightly more expensive than Royal Enfield’s offerings, the Seiemmezzo brings Italian design, premium components, and a unique brand cachet to the table.
🎁 Festive Offers and GST Benefits
Moto Morini isn’t stopping at the price cut. Buyers who purchase before September 21st can avail an additional ₹33,000 benefit before new GST rates for bikes above 350cc kick in. That means effective savings of up to ₹1.24 lakh — a massive incentive for those looking to upgrade this season.
To sweeten the deal further, the company has rolled out attractive finance schemes:
- Loan coverage up to 95%
- Extended tenure up to 60 months
- Spot approvals
- No income proof required for select buyers
These offers make the Seiemmezzo 650 not just desirable, but genuinely accessible to a wider audience.
🧬 Italian Craftsmanship Meets Indian Roads
Moto Morini, founded in 1937 in Bologna, Italy, has a rich legacy of producing high-performance motorcycles. The Seiemmezzo range reflects this heritage, blending timeless design with modern engineering. Features include:
- Full LED lighting
- 5-inch TFT display
- Upside-down front forks (gold-finished on Scrambler)
- Dual-channel ABS
- Slipper clutch
The bikes are assembled and distributed in India by Adishwar Auto Ride India (AARI), part of the Mahavir Group, which also handles brands like Benelli, Keeway, and Zontes. With over 60 dealerships across the country, Moto Morini is well-positioned to support its growing customer base.
🏁 Competitive Edge in a Crowded Segment
The mid-weight motorcycle segment in India is heating up, with new entrants and refreshed models launching regularly. But the Seiemmezzo 650 now has a clear edge:
- Performance: Smooth twin-cylinder engine with ample torque
- Design: Italian styling that stands out from the crowd
- Value: Massive price cut and festive offers
- Brand Appeal: Exotic badge with racing pedigree
For riders who want something more premium than a Royal Enfield but aren’t ready to leap into the ₹6–₹8 lakh territory of Triumph or Kawasaki, the Seiemmezzo 650 hits a sweet spot.
📝 Final Thoughts
Moto Morini’s decision to slash prices on the Seiemmezzo 650 range is more than a marketing move — it’s a strategic play to capture the hearts (and wallets) of Indian riders. With its blend of Italian design, solid performance, and now unbeatable pricing, the Seiemmezzo 650 is poised to become a serious contender in the mid-weight category.
