Ferrari has officially entered the luxury SUV segment with the Purosangue, a four-door, four-seater V12-powered marvel that redefines what an SUV can be. Priced at ₹10.5 crore (ex-showroom India), the Purosangue is not just Ferrari’s first SUV—it’s a statement of performance, luxury, and exclusivity wrapped in a high-riding silhouette.
🏎️ A Ferrari Like No Other
The Purosangue (Italian for “thoroughbred”) is Ferrari’s first production vehicle with four doors and a front-mid-mounted V12 engine. While purists may raise eyebrows at the idea of a Ferrari SUV, the brand has ensured that the Purosangue stays true to its racing heritage. It’s not a compromise—it’s an evolution.
Unlike many performance SUVs that lean heavily on practicality, the Purosangue is unapologetically sporty. It’s built on a bespoke platform, not shared with any other Ferrari or Stellantis product, and it’s engineered to deliver the same emotional driving experience as a Ferrari coupe.
🔥 Powertrain: Naturally Aspirated Brilliance
At the heart of the Purosangue lies a 6.5-litre naturally aspirated V12 engine that produces a staggering 715 bhp and 716 Nm of torque. This powerhouse is mated to an 8-speed dual-clutch automatic transmission and an all-wheel-drive system that can disengage the front axle above 200 km/h for a pure rear-wheel-drive feel.
The result? A 0–100 km/h sprint in just 3.3 seconds and a top speed of 310 km/h. These numbers make the Purosangue one of the fastest and most powerful SUVs in the world—without a single turbocharger in sight.
🧠 Tech and Dynamics
Ferrari has equipped the Purosangue with a suite of advanced technologies to ensure it handles like a true sports car:
- Active suspension system with Multimatic True Active Spool Valve dampers
- Rear-wheel steering for agility at low speeds and stability at high speeds
- Carbon-ceramic brakes for fade-free stopping power
- All-wheel-drive with torque vectoring for maximum grip
These systems work in harmony to deliver a driving experience that’s both exhilarating and confidence-inspiring, whether you’re carving mountain roads or cruising city streets.
🖤 Design: Elegance Meets Aggression
The Purosangue’s design is unmistakably Ferrari. It features:
- A long bonnet and short overhangs for a coupe-like profile
- Flush door handles and frameless windows for a sleek silhouette
- Aerodynamic elements like active flaps and underbody diffusers
- Rear-hinged suicide doors for dramatic rear-seat access
Inside, the cabin is a blend of luxury and innovation. There’s no central infotainment screen—instead, each front occupant gets their own digital display. The rear seats are individual buckets, separated by a central console, emphasizing the car’s sporty intent.
🌍 India Launch and Exclusivity
Ferrari has launched the Purosangue in India with a starting price of ₹10.5 crore (ex-showroom). This includes a generous list of standard features such as Ferrari shields, upgraded wheels, painted brake calipers, contrast stitching, and a dual-axle suspension lift system.
However, exclusivity comes at a price. The Purosangue is sold out in India until 2026, with global demand far exceeding supply. Ferrari has capped production to ensure that the Purosangue remains a rare and desirable machine.
💼 Who Is It For?
The Purosangue is aimed at ultra-high-net-worth individuals who want the thrill of a Ferrari with the practicality of an SUV. It’s perfect for those who want to drive their Ferrari every day, take it on long road trips, or even use it as a family car—without sacrificing performance or prestige.
🚀 Final Thoughts: A Thoroughbred Reimagined
The Ferrari Purosangue is more than just a new model—it’s a new chapter in Ferrari’s storied history. It proves that performance and practicality can coexist, and that even the most iconic sports car brand can evolve without losing its soul.
With its V12 heart, cutting-edge tech, and unmistakable style, the Purosangue isn’t just Ferrari’s first SUV—it’s the most Ferrari SUV ever made.