Lucid Motors has officially launched a more affordable version of its flagship Gravity SUV, signaling a bold move to broaden its appeal in the competitive electric vehicle (EV) market. With the debut of the Gravity Touring trim, Lucid is aiming to attract buyers who want luxury and performance without the six-figure price tag.
🌟 A New Chapter for Lucid
Lucid Motors built its reputation on the Air sedan, a sleek electric luxury car that wowed critics with its range and technology. But as the EV market matured, Lucid needed a family-friendly SUV to compete with Tesla’s Model X, Rivian’s R1S, and Mercedes EQS SUV. Enter the Lucid Gravity, a three-row electric SUV designed to combine space, performance, and futuristic design.
The original Grand Touring variant was impressive but expensive, starting well above $95,000. Recognizing that price was a barrier, Lucid introduced the Gravity Touring, priced at $79,900. This move cuts more than $15,000 off the entry point, making the Gravity more attainable for a wider audience.
⚡ Performance and Range
The Gravity Touring sacrifices some power and battery capacity compared to the Grand Touring, but it still delivers a compelling package. Buyers can expect:
- Up to 337 miles of range on a single charge
- Seating for five or seven passengers
- Adjustable-height air suspension for comfort and versatility
- Optional Dynamic Handling Package with rear-wheel steering and advanced air springs
While it may not match the raw performance of the Grand Touring, the Touring trim balances efficiency and affordability, making it a practical choice for families and long-distance travelers.
🛋️ Luxury Without Compromise
Lucid emphasizes that the Touring trim doesn’t skimp on luxury. The SUV retains the sleek design language, spacious interior, and premium finishes that define the Gravity lineup. Buyers still get access to Lucid’s advanced infotainment system, cutting-edge driver-assistance features, and a cabin designed for comfort on long journeys.
The Touring trim debuted at the 2025 Los Angeles Auto Show, showcasing Lucid’s commitment to expanding its portfolio and appealing to a broader demographic.
📉 Market Context
Lucid’s decision to launch a cheaper Gravity comes at a time when U.S. EV sales are slowing, partly due to the expiration of the $7,500 federal tax credit in late 2025. Lucid reported Q3 revenue of $336.6 million, falling short of expectations, and acknowledged production challenges tied to supply chain shortages in magnets, aluminum, and chips.
By lowering the entry price of the Gravity, Lucid hopes to boost sales volumes and establish the SUV as a cornerstone of its lineup. The company expects the Gravity to account for the majority of deliveries in Q4 2025.
🚀 Deliveries and Availability
Orders for the Gravity Touring opened in November 2025, with some configurations available for immediate delivery. Lucid confirmed that deliveries will begin in late 2025 and ramp up in early 2026. This timing is crucial, as Lucid seeks to capitalize on holiday demand and position the Gravity as a family-friendly EV for the new year.
📝 Final Thoughts
The Lucid Gravity Touring represents more than just a cheaper trim—it’s a strategic pivot. By lowering the price barrier, Lucid is betting that more buyers will embrace its vision of luxury electric mobility. The Touring trim may not have the headline-grabbing specs of the Grand Touring, but it offers range, comfort, and design at a more accessible price point.
For families and EV enthusiasts who want a premium SUV without breaking the bank, the Gravity Touring could be the sweet spot. Lucid’s gamble is clear: broaden the customer base, increase sales, and prove that luxury EVs can be both aspirational and attainable.
