The Automotive world is undergoing a seismic transformation, and DS Automobiles is determined to be at the forefront. With the launch of the DS N°8, the French marque is kickstarting a new chapter in its journey—one defined by electrification, avant-garde design, and uncompromising luxury.
A Flagship Born of Innovation
Unveiled in December 2024 and entering production in April 2025, the DS N°8 is more than just another electric crossover. It is the first DS model powered exclusively by batteries, riding on Stellantis’s STLA Medium EVO platform. This platform allows DS to deliver impressive performance and efficiency, while maintaining the brand’s hallmark focus on elegance and craftsmanship.
The N°8 is available in two specification levels—Pallas and Étoile—each offering distinct luxury experiences. With power outputs up to 350 hp and options for two- or four-wheel drive, the N°8 caters to both comfort-oriented drivers and those seeking dynamic performance.
Range and Efficiency
One of the most striking features of the DS N°8 is its range capability. Depending on battery configuration, the crossover can achieve between 572 km (355 miles) and 750 km (470 miles) on the WLTP cycle. This positions the N°8 among the leaders in the premium EV segment, rivaling offerings from BMW, Audi, and Mercedes-Benz.
DS calls this achievement “Aero Efficiency,” a design philosophy inspired by the DS Aero Sport Lounge concept. The N°8’s sleek fastback silhouette and carefully sculpted surfaces reduce drag, ensuring that style and efficiency go hand in hand.
Design: A Modern French Icon
The DS N°8 is unmistakably French in its design language. Its proportions blur the line between sedan and crossover, creating a high-riding coupe-like silhouette that stands out in a crowded EV market.
Key design highlights include:
- A fastback roofline that enhances aerodynamics.
- Distinctive DS lighting signatures, with jewel-like LED headlamps.
- Premium materials and detailing inside, reflecting DS’s commitment to craftsmanship.
The interior is equally striking, blending avant-garde artistry with cutting-edge technology. Expect hand-stitched leather, crystal-inspired controls, and expansive digital displays that create a futuristic yet luxurious atmosphere.
Heritage Meets Modernity
The launch of the DS N°8 coincides with the 70th anniversary of the original DS, first introduced in 1955. That model was celebrated for its revolutionary design and engineering, and the N°8 seeks to channel that same spirit of innovation.
By naming the car “N°8,” DS also introduces a new naming strategy that emphasizes simplicity and elegance, moving away from alphanumeric codes toward a more distinctive identity.
Market Positioning
The DS N°8 enters a competitive segment dominated by German luxury brands. Yet DS is carving out its niche by emphasizing French savoir-faire—a blend of artistry, culture, and innovation.
With a starting price of €59,200 for the Pallas trim, the N°8 is positioned as a premium offering, but one that undercuts some rivals while delivering comparable range and luxury.
Challenges and Opportunities
While the DS N°8 is a bold step forward, challenges remain:
- Brand recognition outside Europe is limited compared to German rivals.
- Competition in the EV crossover market is fierce, with Tesla, BMW, and Audi already established.
- Production scale will be tested as DS expands beyond niche volumes.
However, opportunities abound. The N°8’s long range, distinctive design, and cultural identity give DS a unique edge. For buyers seeking something different from the mainstream, the N°8 offers a refreshing alternative.
Final Thoughts
The DS N°8 kickstarts a new era for DS Automobiles. It is not just a car—it is a statement of intent. By blending French luxury, cutting-edge electrification, and bold design, DS is proving that it can stand toe-to-toe with the world’s leading premium brands.
For enthusiasts, the N°8 is a reminder of what made the original DS iconic: innovation, elegance, and a willingness to defy convention. For DS Automobiles, it marks the beginning of a future where French artistry drives the electric revolution.