Lancia’s HF badge has symbolized speed, precision, and motorsport dominance. From the legendary Delta Integrale rally cars to the brand’s bold engineering feats, HF (High Fidelity) became synonymous with performance. Now, Lancia is reviving this spirit in an unexpected way: through a luxury timepiece crafted in collaboration with Swiss watchmaker Eberhard & Co..
A Tribute to HF Heritage
The New HF-inspired watch is more than just an accessory—it’s a celebration of Lancia’s motorsport DNA. The HF logo, accompanied by the iconic red elephant, returns as a centerpiece of the design. This emblem, once seen on rally cars tearing through gravel and snow, now adorns a wristwatch that blends Italian passion with Swiss precision.
- Limited Edition: Only 360 pieces worldwide, ensuring exclusivity.
- Movement: Selita SW200 automatic mechanical movement.
- Power Reserve: 38 hours, ideal for everyday wear.
- Case: 41mm stainless steel, just 10.45mm thick—sleeker than many luxury competitors.
This watch is not just about nostalgia; it’s about redefining heritage for modern collectors.
Design and Craftsmanship
The HF-inspired watch reflects both motorsport toughness and refined elegance:
- Dial Variants: Multiple options available, each inspired by HF tradition.
- Straps/Bracelets: Configurable with leather straps or steel bracelets.
- Engraved Details: HF logo and red elephant etched into steel, symbolizing strength and endurance.
- Minimalist Styling: Clean, functional design that avoids gimmicks, focusing instead on timeless appeal.
Eberhard & Co.’s craftsmanship ensures that the watch is not only a tribute but also a serious horological piece.
Symbolism of the Red Elephant
The Red elephant has long been associated with Lancia’s HF division. It represents power, resilience, and dominance, qualities that defined Lancia’s rally cars in the 1980s and 1990s. By incorporating this symbol into the watch, Lancia connects its motorsport victories with personal style, allowing enthusiasts to carry a piece of history on their wrist.
Competitive Landscape
Car-branded watches are not new, but Lancia’s HF watch stands out for its simplicity and authenticity.
| Brand Collaboration | Model | Key Features | Price Range |
|---|---|---|---|
| Lancia x Eberhard & Co. | HF Watch | 41mm steel case, Selita SW200, 360 units | Premium collector’s item |
| Ferrari x Hublot | Big Bang Ferrari | Bold design, skeleton dial, high complication | Ultra-luxury |
| Porsche Design | Chronotimer Series | Titanium case, motorsport-inspired | Mid-premium |
| Aston Martin x Girard-Perregaux | Laureato | Elegant, high horology | Ultra-luxury |
Unlike Ferrari or Aston Martin collaborations, which lean toward extravagance, Lancia’s HF watch emphasizes heritage and subtlety, making it more accessible to collectors who value history over flash.
Risks and Considerations
While exciting, the HF watch faces challenges:
- Limited Production: With only 360 units, availability will be scarce.
- Brand Perception: Lancia’s automotive lineup remains limited, raising questions about long-term brand relevance.
- Price Point: As a premium Swiss timepiece, affordability may be a barrier for casual fans.
Yet, for collectors and motorsport enthusiasts, these risks only enhance the watch’s exclusivity and desirability.
Why This Watch Matters
The HF-inspired watch is more than a product—it’s a symbol of Lancia’s revival. As the brand re-enters rallying and expands its lineup, this timepiece serves as a bridge between past glory and future ambition. It’s a reminder that Lancia’s spirit of innovation and performance lives on, not just in cars but in lifestyle expressions.
Conclusion
The Lancia HF-inspired watch is a bold tribute to motorsport heritage, crafted with Swiss precision and Italian passion. With its limited run of 360 units, Selita SW200 movement, and iconic HF branding, it offers collectors a chance to own a piece of history.
For enthusiasts, it’s not just a watch—it’s a statement of loyalty to a brand that once ruled the rally world and is now poised for a comeback. Whether worn daily or kept as a collector’s treasure, the HF watch embodies the timeless union of engineering, design, and passion.