When it comes to rugged SUVs in India, Mahindra has always been a trusted name. Known for its bold designs and powerful engines, the brand has captured the hearts of adventure lovers and city drivers alike. Now, Mahindra has introduced another head-turner—the Mahindra Thar Roxx.
This SUV promises to be more than just a stylish off-roader. With its impressive 17 km/l mileage, modern design, and loaded features, the Thar Roxx is here to set a new standard for lifestyle SUVs in India. Whether you’re an urban commuter, a weekend explorer, or someone who values both power and efficiency, the Thar Roxx has something for you.
Let’s dive deep into what makes this SUV a hot topic in the Indian automobile market.
Design: Bold and Sporty With Modern Touches
The Mahindra Thar Roxx carries forward the Thar DNA but with a more modern, urban-friendly twist.
- Exterior Styling: The Roxx comes with a muscular stance, wide grille, and LED DRLs that give it a bold street presence.
- Rugged Appeal: Its high ground clearance, cladding around the wheel arches, and aggressive bumpers reflect a true off-road character.
- Alloy Wheels: Stylish dual-tone alloy wheels enhance its sporty personality.
- Color Options: Offered in vibrant shades like fiery red, midnight black, silver grey, and desert brown.
It’s designed for those who want adventure capability but still prefer a stylish, head-turning SUV for city drives.
Interior: Comfort Meets Technology
Step inside the Thar Roxx, and you’ll be greeted with a mix of premium comfort and advanced features.
- Cabin Layout: Spacious interior with ergonomic seating and high-quality upholstery.
- Infotainment: A large touchscreen infotainment system with Android Auto and Apple CarPlay support.
- Comfort Features: Automatic climate control, keyless entry, push-button start, and premium audio system.
- Space: Unlike the traditional Thar, the Roxx focuses on rear passenger comfort, with extra legroom and a more practical boot space.
- Sunroof: Available in higher trims for an open-air driving experience.
The interiors are designed to appeal not just to hardcore SUV enthusiasts but also to families looking for a comfortable everyday ride.
Performance and Engine Options
Mahindra has engineered the Thar Roxx to balance power and efficiency.
- Engine Options: Petrol and diesel variants with advanced BS6-compliant engines.
- Power Output: Delivers strong torque for city driving and off-road conditions.
- Mileage: The highlight is the 17 km/l fuel efficiency, making it one of the most fuel-efficient SUVs in its class.
- Transmission: Available with both manual and automatic gearbox options for driving convenience.
- Drive Modes: Selectable drive modes for better control in different terrains.
This makes the Thar Roxx versatile enough for both city commutes and adventure trips.
Off-Road Capabilities
Even though the Thar Roxx leans towards being a lifestyle SUV, it doesn’t compromise on off-road capability.
- High Ground Clearance: Helps tackle rough roads and uneven terrain.
- 4×4 System (select variants): Ensures better control in off-road conditions.
- Suspension: Tuned for comfort without losing its rugged DNA.
- Water Wading and Hill Assist: Makes it suitable for adventurous trails.
Whether you’re driving in the city or exploring hilly terrains, the Thar Roxx delivers dependable performance.
Technology and Features
The Thar Roxx is not just about ruggedness; it comes with modern tech to keep you connected and safe.
- Digital Instrument Cluster: Displays speed, mileage, navigation, and trip info.
- Infotainment Suite: Supports connected car technology with real-time updates.
- Safety Features: Dual airbags, ABS with EBD, electronic stability control, rear parking sensors, and ISOFIX child seat mounts.
- ADAS (Expected in Higher Variants): Advanced safety features like lane assist and adaptive cruise control may be introduced.
This makes the SUV a modern-day blend of safety, technology, and performance.
Mileage Advantage: 17 km/l
Fuel efficiency is one of the strongest selling points of the Thar Roxx. While traditional SUVs often compromise on mileage, Mahindra has engineered this SUV to deliver 17 km/l, which is excellent for a vehicle of its size and capability.
- Why it matters? Rising fuel prices in India have made buyers more conscious of running costs.
- Urban Appeal: Better mileage ensures that the Roxx isn’t just an off-road weekend vehicle but also a practical daily driver.
- Competitive Edge: This mileage gives it an advantage over rivals in the compact SUV segment.
Price and Variants
Mahindra is known for offering competitive pricing, and the Thar Roxx is expected to follow the same strategy.
- Expected Price Range: ₹12 lakh – ₹18 lakh (ex-showroom, depending on variant).
- Variants: Likely to come in multiple trims—base, mid, and top—with both petrol and diesel options.
- Target Market: Urban SUV buyers, adventure enthusiasts, and families looking for a stylish yet efficient vehicle.
This places the Thar Roxx as a strong rival against SUVs like Maruti Jimny, Hyundai Creta, and Kia Seltos.
Why Mahindra Thar Roxx is a Game-Changer
- Balanced Performance and Efficiency – 17 km/l mileage makes it practical.
- Modern Styling – A stylish SUV that appeals to youth and families.
- Comfort-Oriented Cabin – More space and features compared to the rugged Thar.
- Off-Road DNA – Still carries Mahindra’s adventurous spirit.
- Affordable Pricing – Competitive price bracket compared to rivals.
Conclusion
The Mahindra Thar Roxx is more than just another SUV—it’s a statement. With its bold looks, feature-loaded interiors, off-road capabilities, and an impressive 17 km/l mileage, it offers the perfect blend of style, power, and practicality.
For those who admired the rugged charm of the Thar but wished for a more city-friendly, efficient, and comfortable SUV, the Thar Roxx is the answer. It represents Mahindra’s vision of building lifestyle SUVs that not only dominate rough terrains but also shine in urban jungles.
With its arrival, the Thar Roxx is set to attract both young buyers looking for style and families seeking reliability. It’s not just an SUV; it’s a complete package of adventure and practicality on wheels.
