The Indian electric vehicle market witnessed a major shift in 2025 as the MG Windsor EV emerged as the highest-selling electric car in the country, beating long-time segment leader Tata Nexon EV. This achievement marks a turning point in India’s EV journey and clearly shows how consumer preferences are evolving rapidly.
For years, Tata Nexon EV dominated the electric SUV segment, but MG Motor’s aggressive strategy, smart pricing, and feature-rich offering helped the Windsor EV take the top spot. With rising fuel prices, increasing environmental awareness, and improved charging infrastructure, buyers are now looking for practical, long-range, and value-for-money electric cars — and the Windsor EV delivers exactly that.
MG Windsor EV Sales Performance in 2025
In the calendar year 2025, the MG Windsor EV recorded the highest annual sales among all electric cars in India, outperforming every competitor in the segment. The model maintained strong and consistent monthly demand, which played a crucial role in pushing it ahead of the Tata Nexon EV.
What makes this achievement even more impressive is the fact that the Windsor EV appealed to a wide range of buyers — from urban professionals to family car buyers and even customers in tier-2 and tier-3 cities. This broad acceptance helped MG create a strong foothold in India’s fast-growing electric car market.
Why MG Windsor EV Became India’s Best-Selling EV
1. Aggressive Pricing and Smart Ownership Model
One of the biggest reasons behind the Windsor EV’s success is its competitive pricing strategy. MG introduced a flexible ownership model that significantly reduced the upfront cost of buying an electric car. This made the Windsor EV more accessible to middle-class buyers who were previously hesitant to switch to electric mobility.
Lower initial cost combined with low running expenses made the Windsor EV a financially smart option compared to petrol and diesel SUVs.
2. Impressive Driving Range and Performance
Range anxiety remains one of the biggest concerns for EV buyers, and MG addressed this issue effectively with the Windsor EV.
The car offers multiple battery options, delivering a driving range suitable for both daily city use and long highway journeys. Smooth acceleration, instant torque, and silent performance enhance the overall driving experience.
The electric motor provides strong pickup, making city driving effortless while also ensuring stability and confidence on highways. This balance between performance and efficiency played a major role in attracting buyers away from rivals like the Tata Nexon EV.
3. Spacious Cabin and Premium Comfort
Another key reason for the Windsor EV’s popularity is its comfortable and spacious interior. MG focused heavily on passenger comfort, making the car suitable for families as well as long-distance travel.
Key highlights include:
- Wide and comfortable seating
- Ample legroom and headroom
- Modern dashboard layout
- Large infotainment screen
- Practical boot space for everyday use
This focus on comfort gave the Windsor EV an edge over competitors, especially among family buyers.
4. Feature-Rich Package at a Competitive Price
The MG Windsor EV offers a long list of features that are highly valued by modern buyers. From connected car technology to smart infotainment systems, the Windsor EV delivers a premium experience without demanding a premium price.
Buyers increasingly look for technology-loaded electric cars, and MG ensured that the Windsor EV meets those expectations perfectly.
5. Low Running Cost and Easy Maintenance
Electric cars are known for their low operating costs, and the Windsor EV takes this advantage even further. With fewer moving parts compared to internal combustion engine vehicles, maintenance expenses remain minimal.
Lower charging cost compared to fuel prices, combined with reduced service requirements, made the Windsor EV a cost-effective long-term ownership option, especially for high-usage customers.
How MG Windsor EV Beat Tata Nexon EV
The Tata Nexon EV has been a strong player in the Indian market, but the Windsor EV managed to outperform it due to a combination of factors:
- Better pricing flexibility
- More spacious and comfort-oriented interior
- Competitive driving range
- Fresh design appeal
- Strong brand push in electric mobility
While Nexon EV continues to be a reliable and popular choice, MG Windsor EV’s value proposition and modern approach helped it take the lead in 2025.
Growing Demand for Electric Cars in India
The success of the MG Windsor EV reflects a larger trend in India’s automotive market. Electric cars are no longer limited to early adopters — they are now entering the mainstream.
Government incentives, expanding charging infrastructure, rising fuel costs, and improved EV technology have encouraged buyers to shift toward electric mobility. The Windsor EV’s performance proves that electric cars can now compete directly with traditional fuel vehicles in terms of affordability and practicality.
Impact on the Indian EV Market
MG Windsor EV becoming the top-selling electric car has intensified competition in the EV segment. Other manufacturers are now expected to:
- Improve pricing strategies
- Offer longer driving ranges
- Introduce more features in base variants
- Expand service and charging support
This competition ultimately benefits Indian consumers, pushing the EV market toward faster growth and better products.
What Lies Ahead for MG Windsor EV
With its strong performance in 2025, MG is expected to further strengthen the Windsor EV lineup. Possible future updates may include:
- Enhanced battery technology
- Improved fast-charging capabilities
- New variants with added features
- Wider dealership and service network expansion
The Windsor EV has already set a benchmark, and its future looks promising as India moves toward an electric-first mobility ecosystem.
Final Verdict
The MG Windsor EV overtaking Tata Nexon EV in 2025 is a clear sign that Indian buyers are ready to embrace well-priced, feature-rich electric cars. With its strong range, comfortable interior, smart pricing, and low running cost, the Windsor EV has earned its place as India’s best-selling electric car.
This milestone is not just a win for MG Motor but also a major step forward for electric mobility in India.