Tata Motors has once again taken the Indian automotive industry by storm after releasing a brand-new teaser film showcasing the Tata Sierra’s triple-screen dashboard. This upcoming SUV is already one of the most anticipated launches from Tata, and the latest teaser has fueled excitement even further. The Sierra name carries a legacy, and Tata seems determined to resurrect it with cutting-edge technology, premium comfort, and a striking new design language.
The triple-screen layout revealed in the teaser is a bold move, placing the Sierra in the league of futuristic SUVs. It clearly demonstrates Tata’s intention to elevate the in-cabin experience to a whole new level—something Indian buyers have long been waiting for.
In this detailed blog, we break down everything the teaser reveals, what to expect from the upcoming Sierra, and how this SUV could redefine the segment upon launch.
A Glimpse into the Future: Triple-Screen Dashboard
The biggest highlight of the teaser is undoubtedly the triple-screen dashboard, a first for Tata Motors and a rare feature in this segment. While dual displays have become common in premium cars, a three-screen layout adds an extra layer of luxury and advanced functionality.
✅ What Are the Three Screens Likely for?
Based on the teaser visuals and industry expectations, the screens could serve the following purposes:
- Driver Display:
A fully digital instrument cluster offering speed, navigation, ADAS alerts, battery status (for EV), and customizable themes. - Central Infotainment Screen:
Expected to be a large touchscreen with wireless Android Auto, Apple CarPlay, connected car tech, vehicle settings, and media controls. - Passenger-Side Display:
This is the most unique addition. It may allow the front passenger to:- Browse media
- Adjust ambience
- View navigation
- Monitor trip information
- Control entertainment features
This multi-screen layout gives both driver and passengers separate control zones, making the Sierra feel more premium and futuristic.
Premium Cabin Experience: What the Teaser Suggests
Apart from the screens, the teaser gives subtle hints about the upgraded interior quality and design direction. Tata seems to be focusing heavily on enhancing the user experience.
✅ Soft-Touch Materials & Modern Design
The dashboard appears layered with soft-touch panels, brushed metal inserts, and premium finishing. Tata has been improving its interior quality across its lineup, but the Sierra seems set to raise the bar significantly.
✅ Ambient Lighting
Hints of ambient light strips can be seen, which will add to the cabin’s luxury appeal. Customizable color options are expected.
✅ Minimalist Layout
Despite having three screens, the cabin retains a clean, uncluttered look, thanks to:
- Minimal physical buttons
- Flush AC vents
- Floating screen setup
- Smart switchgear
The Sierra aims to deliver a lounge-like experience rather than just being another rugged SUV.
Design Evolution: A Blend of Retro and Modern
The Tata Sierra holds a special place in India’s automotive history with its original three-door design and large rear glass area. While the new Sierra will not follow the exact same design, Tata has retained the essence while modernizing it.
✅ Signature Wraparound Rear Glass
The teaser doesn’t fully show the rear, but earlier concepts and spy shots confirm the continuation of the iconic wraparound window.
✅ Sleek LED Lighting
Expect:
- Full-width LED DRLs
- Slim LED headlamps
- Futuristic rear lighting
These elements make the Sierra look powerful yet refined.
✅ Dynamic Body Lines
The sculpted sides, squared wheel arches, and strong stance give the Sierra an adventurous look suitable for both city and off-road journeys.
Expected Platform and Powertrain Options
Though Tata hasn’t officially revealed powertrain details in the teaser, industry expectations and previous announcements provide clues.
✅ Likely to Come in Two Versions
- Tata Sierra EV (Electric Variant)
- Tata Sierra ICE (Petrol Variant)
✅ Electric Variant Expectations
If based on Tata’s new EV architecture, expect:
- Large battery pack
- 400–500 km real-world range
- Fast charging support
- Advanced drive modes
- Regenerative braking
This will position the Sierra EV as one of the most feature-rich electric SUVs in its segment.
✅ Petrol Variant Expectations
Rumors suggest:
- 1.5L turbo-petrol engine
- High torque output
- Smooth automatic transmission option
Offering both EV and ICE options gives the Sierra a broader audience appeal.
Tech Features to Expect in the Final Production Model
Based on the triple-screen reveal and Tata’s current strategy, the Sierra is expected to be loaded with modern technology.
✅ Expected Features
- Advanced Driver Assistance Systems (ADAS Level 2)
- 360-degree camera
- Multiple airbags
- Ventilated seats
- Panoramic sunroof
- Wireless charging
- Premium JBL or Harman sound system
- Multi-zone climate control
- OTA updates
- Connected car features
Tata is clearly aiming to compete with premium SUVs from both Indian and global brands.
Why the Triple-Screen Setup Is a Game-Changer
The Sierra’s triple-screen layout places it in a select group of advanced SUVs. Here’s why it matters:
✅ 1. Enhances Passenger Experience
Front passengers get a dedicated screen for entertainment and information—something usually seen in high-end luxury cars.
✅ 2. Increases Functionality
Each screen serves a purpose, ensuring better user convenience without cluttering the interface.
✅ 3. Elevates Brand Positioning
This move places Tata Motors firmly in the premium SUV space, demonstrating technological advancement and bold design direction.
✅ 4. Strengthens Sierra’s Market Appeal
With the triple-screen feature, the Sierra immediately stands out among rivals like:
- Mahindra XUV700
- MG Hector
- Hyundai Creta / Alcazar
- Kia Seltos
This USP could become a major selling point.
What the Teaser Means for the Sierra’s Launch Timeline
The release of the triple-screen teaser suggests that Tata is very close to unveiling the production-ready version. Enthusiasts and analysts expect:
- Showcase at upcoming auto expo or brand event
- Launch sometime in 2025
With teasers rolling out, Tata is building anticipation step by step.
Final Thoughts
The Tata Sierra triple-screen dashboard reveal marks a major shift in Tata’s approach toward premium interiors and futuristic technology. The teaser film highlights a bold and innovative cabin that blends luxury, technology, and comfort like never before in this segment.
The Sierra is shaping up to be one of the biggest launches in India, especially for buyers who want an SUV that offers modern design, advanced tech, and Tata’s trusted build quality. The triple-screen layout not only looks stunning but also signals Tata’s ambition to compete in a higher league.
If the production model stays true to the teaser, the new Tata Sierra could very well become a trendsetter in India’s SUV market.