Volvo has long been synonymous with safety, innovation, and understated luxury. With the launch of the Volvo EM90, the brand has entered a new frontier: the premium electric MPV segment. Designed to combine spacious practicality with cutting-edge technology and Scandinavian sophistication, the EM90 is more than just a family vehicle—it’s a mobile lounge that reimagines how we travel.
A Bold Step into the MPV Market
The EM90 marks Volvo’s first-ever entry into the multi-purpose vehicle category. Traditionally known for SUVs and sedans, Volvo’s decision to create an electric MPV reflects the growing demand for versatile, eco-friendly family transport. The EM90 is built on Geely’s SEA (Sustainable Experience Architecture) platform, which also underpins the Zeekr 009, but Volvo has infused it with its own design language and brand ethos.
This move positions Volvo against rivals like the Lexus LM, Toyota Vellfire, and Mercedes-Benz V-Class, but with a unique twist: a fully electric drivetrain and a focus on Scandinavian minimalism.
Exterior Design: Scandinavian Simplicity Meets Presence
The EM90’s exterior is unmistakably Volvo. The front fascia features the brand’s signature Thor’s Hammer LED headlights, now reimagined with a sleeker, futuristic look. The grille is closed off, emphasizing its electric nature, while clean lines and subtle chrome accents give the MPV a premium yet understated presence.
The boxy silhouette is intentional—it maximizes interior space while maintaining aerodynamic efficiency. Large alloy wheels, flush door handles, and a floating roof design add to the modern aesthetic. The EM90 doesn’t scream for attention, but it commands respect with its elegant proportions.
Interior: A Scandinavian Living Room on Wheels
Step inside the EM90, and you’re greeted by what feels less like a car and more like a luxury lounge. Volvo has leaned heavily into its Scandinavian design philosophy, creating a cabin that is minimalist, airy, and supremely comfortable.
Key Highlights:
- Premium Materials: Sustainable wood trims, soft leather, and wool-blend fabrics create a warm, inviting atmosphere.
- Flexible Seating: Configurations include captain’s chairs with massage functions, foldable tables, and reclining options that mimic business-class airline seats.
- Panoramic Glass Roof: Enhances the sense of openness, flooding the cabin with natural light.
- Advanced Infotainment: A large central touchscreen powered by Google’s Android Automotive OS, offering seamless connectivity, navigation, and entertainment.
The EM90 is designed to be a sanctuary on wheels, whether you’re chauffeured or driving yourself.
Performance and Range
Under the hood—or rather, beneath the floor—the EM90 is powered by a fully electric drivetrain. The launch version features a 200 kW (268 hp) motor driving the rear wheels, paired with a 116 kWh battery pack.
- Range: Up to 738 km (CLTC cycle), making it one of the longest-range MPVs in the market.
- Charging: Fast-charging capability allows the battery to go from 10% to 80% in under 30 minutes.
- Ride Quality: Adaptive suspension ensures a smooth, quiet ride, perfectly suited for long journeys.
While the EM90 isn’t designed to be sporty, it delivers effortless acceleration and serene cruising, aligning with Volvo’s focus on comfort and safety.
Safety: Volvo’s Unshakable Core
No Volvo would be complete without industry-leading safety features, and the EM90 is no exception. Equipped with Volvo’s latest driver-assistance technologies, the MPV includes:
- Pilot Assist with adaptive cruise control and lane centering.
- Collision avoidance systems with pedestrian and cyclist detection.
- 360-degree cameras and parking assist.
- Advanced airbag and structural safety systems designed specifically for MPVs.
Volvo’s reputation for safety is a major selling point, especially in a segment where family transport is the priority.
Market Position and Competition
The EM90 enters a niche but growing segment of luxury MPVs. Competitors like the Lexus LM and Toyota Vellfire emphasize opulence and hybrid technology, while Mercedes-Benz focuses on executive-class comfort. Volvo differentiates itself by offering a fully electric alternative, appealing to eco-conscious buyers who don’t want to compromise on luxury.
Its Scandinavian design, long range, and advanced safety features give it a unique edge. For markets like China, where MPVs are highly popular among business executives and families, the EM90 is poised to make a strong impact.
Conclusion
The Volvo EM90 is more than just a new model—it’s a bold statement about the future of family and executive travel. By combining electric mobility with Scandinavian luxury and Volvo’s legendary safety, the EM90 redefines what an MPV can be.
It’s not just about getting from point A to point B—it’s about doing so in comfort, style, and with a clear conscience. For those who value space, serenity, and sustainability, the EM90 is a compelling choice that sets a new benchmark in the premium MPV segment.